About Be The Why
We believe every youth deserves a shot. Through mentorship, education, community, recreation, and service, we help youth discover their value, build relationships, and take steps toward their future.
Purpose grows through relationships.
Be The Why is a nonprofit focused on creating opportunities for youth and young adults through mentorship, education, practical skills, and experiences that bring people together.
Rooted in faith and the belief that every person has God-given value and purpose, we welcome people from all backgrounds. We want youth and young adults to feel seen, supported, challenged, and equipped to take their next steps.
Creating opportunities. Changing lives.
Be The Why grew from a belief that youth and young adults should never be limited by someone else’s expectations or by the lack of opportunities available to them. Founder Luke Erickson learned early in life the importance of taking initiative, overcoming challenges, and creating opportunities instead of waiting for them.
Through years of planning events and bringing people together, Luke saw how a shared experience could spark connection, encouragement, and meaningful change. His faith and commitment to serving youth helped shape a vision that reached beyond individual events: to create a community where youth and young adults are supported, challenged, and encouraged to pursue their God-given purpose.
That vision led Luke and Brittany Erickson to establish Be The Why in 2022. Today, the mission continues through mentorship, practical education, community service, and experiences that help youth build relationships, discover their strengths, and take steps toward their future.
Impact. Influence. Change.
Create opportunities
Open doors through education, experiences, and practical support.
Build relationships
Connect people with mentors, role models, and a community that cares.
Invest for the long term
Help people build confidence, character, and purpose that lasts.
The people behind the mission.
Our team brings together experience in youth development, events, community service, and operations. Mentorship is woven throughout our programs, and we work alongside volunteers and partners who believe in showing up for others.
Meet Our Team