Our Team

Meet the People Behind the Why.

Our team brings together experience in events, youth development, community outreach, and operations. We share a commitment to creating opportunities and building relationships that help youth thrive.

Dedication. Expertise. Passion.

Meet Our Team

Meet the people who help lead and support our mission. Their experience and commitment are complemented by the volunteers, mentors, and partners who serve alongside us.

Portrait of Luke Erickson
Founder & President

Luke Erickson

Luke is passionate about helping young people flourish and lead purposeful lives. With extensive event-planning experience, he brings people together through meaningful experiences and partnerships. His faith, family, community involvement, and work with youth help shape his commitment to the next generation.

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Luke believes that opportunities are often created through initiative, determination, and a willingness to take the first step. From a young age, he learned not to let other people’s expectations define what he could accomplish, and to see challenges as opportunities for growth.

His faith has been a foundation through life’s challenges and successes. He brings that perspective into his commitment to helping youth and young adults discover their strengths, build confidence, and pursue a purposeful future.

With extensive experience planning conferences, workshops, fundraisers, and community events, Luke has seen how gathering people around a shared purpose can create meaningful connections and inspire change. That experience helped shape the vision for Be The Why.

Outside of his work, Luke enjoys spending time with his family, sports, golf, the outdoors, and serving as a youth leader at his local church.

Portrait of Brittany Erickson
Co-Founder & Vice President

Brittany Erickson

With more than 15 years of experience working with youth and young adults, Brittany is passionate about helping people discover their gifts, grow in confidence, and pursue their purpose. Her work is rooted in faith, family, compassion, and a commitment to empowering the next generation.

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Brittany brings over 15 years of experience working with youth and young adults. She believes each person has unique gifts and talents worth discovering, developing, and celebrating. Her commitment to youth development centers on creating opportunities for young people to explore their interests and pursue their goals with confidence.

Faith in Jesus Christ shapes Brittany’s values and her approach to serving others with kindness, compassion, humility, and grace. She is passionate about encouraging youth to see their potential and build a meaningful future.

Family is central to Brittany’s life. She and Luke are raising three children, and she values the relationships and memories they build together. She also enjoys travel, learning from different cultures, and making connections with people from different backgrounds.

Brittany has a strong interest in health and wellness and believes caring for the mind, body, and spirit helps people live with purpose and balance.

Portrait of Sophia Velasquez
Executive Assistant

Sophia Velasquez

Sophia supports Be The Why remotely from the Philippines across operations, marketing, and digital initiatives. With a background in multimedia arts, content creation, and digital strategy, she combines creativity with organization to help the team and its mission move forward.

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Sophia works remotely from the Philippines as Be The Why’s Executive Assistant, supporting operations, marketing, digital projects, and organizational priorities.

She began her professional journey in multimedia arts before moving into social media marketing and executive support. Her experience includes content creation, digital strategy, brand communication, and the coordination needed to keep projects moving forward.

Sophia values learning and adaptability. She approaches unfamiliar tools and systems with curiosity, developing the skills needed to support new projects and changing priorities.

She enjoys bringing creative ideas together with practical organization, helping the team communicate clearly, work efficiently, and advance the mission.

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Governance & guidance

Responsible leadership.

We value thoughtful stewardship, accountability, and responsible leadership. Additional board and governance details can be shared when current information is confirmed for publication.

Relationships that matter

Our community makes this possible.

Mentors, instructors, volunteers, donors, and community leaders bring time, expertise, and care to the young people we serve. Their contributions are part of the Be The Why story.

Be part of the mission

Make a difference with us.

Whether through mentorship, volunteering, or partnership, there is a place for people who want to invest in others.

Get Involved