top of page

About Us

Making A Difference

Be The Why stands as a beacon of innovation and excellence in the realm of event management, offering unparalleled services that elevate experiences and exceed expectations. Founded on the principles of creativity, dedication, and a relentless pursuit of perfection, Be The Why has emerged as a leader in orchestrating unforgettable events across diverse industries.

Vision and Mission
Expertise and innovation
At the core of Be The Why's ethos lies a commitment to crafting immersive experiences that resonate with audiences on a profound level. Our vision is to redefine the boundaries of event management, pushing the envelope of creativity while maintaining an unwavering focus on client satisfaction. With a mission to inspire, engage, and leave a lasting impact, Be The Why strives to transform ordinary moments into extraordinary memories.
What sets Be The Why apart is its team of seasoned professionals who possess a wealth of expertise in every facet of event planning and execution. From conceptualization to logistics, design to execution, Be The Why's meticulous attention to detail ensures flawless events tailored to each client's unique vision and objectives. Our  innovative approach integrates cutting-edge technology, immersive design, and strategic storytelling to captivate audiences and deliver unparalleled experiences.
Client-centric approach
Diverse Portfolio
Be The Why boasts an impressive portfolio of events spanning corporate events, galas, conferences, school functions, Festivals and beyond. Whether organizing intimate affairs or large-scale productions, we approach each project with the same level of enthusiasm and dedication, resulting in seamless, memorable experiences that leave a lasting impression.
At Be The Why, client satisfaction reigns supreme. We understand that every event is a reflection of our client's brand and aspirations, which is why we prioritize open communication, collaboration, and a deep understanding of our clients' goals. By fostering strong partnerships built on trust and transparency, Be The Why ensures that every event not only meets but exceeds expectations, leaving our clients delighted and audiences inspired.
make a difference
sustainabilty and social responsibility 
In an era where sustainability and social responsibility are paramount, Be The Why is committed to minimizing their environmental footprint and giving back to the community. We embrace eco-friendly practices, prioritize sustainable sourcing, and support local initiatives, ensuring that our events not only dazzle but also contribute positively to the world around them.
In a world where experiences matter more than ever, Be The Why stands as a beacon of excellence, pioneering the future of event management with creativity, innovation, and a relentless pursuit of perfection. With a client-centric approach, unwavering commitment to quality, and a passion for crafting unforgettable experiences, Be The Why continues to redefine the boundaries of what's possible, one event at a time.

Luke Erickson

Founder & President

Brittany Erickson.JPG

Brittany Erickson

Co-Founder & Vice President

bottom of page